About La Canasta Tortillas
La Canasta was founded by Richard and Carmen Abril in 1962. The business started in Phoenix, Arizona by supplying the Hispanic community with fresh, hand made flour and corn tortillas. Word of mouth spread the news about La Canasta having the Best Tasting Homemade Tortillas in town! Eventually Mexican food restaurant owners began coming to pick up tortillas for their businesses. The demand grew so much that we decided to add a delivery service to the restaurant establishments. As the food service industry grew in Arizona, so did La Canasta tortilla production.
Today, La Canasta is Certified Minority & Woman owned by the second generation family members. We have over 130 employees operating our production facility around the clock, producing over 1.5 million tortillas daily for local and national accounts. Our Phoenix production facility is one of the most modern in the tortilla industry.
In July of 1999, La Canasta was honored with a visit from President Clinton in his efforts to recognize small business contributions to our national economy.
While La Canasta had always produced tortillas chips for Mexican Food Restaurants, we felt that there was a market for an Authentic Tortilla chip that consumers could only enjoy when dining at their favorite Mexican Restaurants.
In 1996, My Nana’s “Best Tasting” Tortilla Chips became a reality to us and our consumers. The idea was to allow consumers to have the same Authentic Restaurant Quality Tortilla chips at home. All they had to do is “Heat and Serve” them as they are in many Mexican Food Restaurants. La Canasta provides My Nana’s™ Tortilla Chips in the bakery/deli departments of retail grocery stores. Since 2002 My Nana’s Tortilla Chips have rated in the Top 5 with IRI Scan data, measured in the Arizona snack food sales categories.
In 2007 we introduced My Nana’s “Easy to Cook” Uncooked Flour Tortillas and are sold in the Deli department of the retailers. There’s nothing like My Nana’s™ Fresh Homemade Tortillas! They have proven consumer acceptance beyond our expectations.
Early in 2013, My Nana’s launched a full line of “ Bakery Fresh” Corn & Flour Tortillas which are now available in the “Bakery Department” of Fry’s & Fry’s Marketplace.
In the last quarter of 2013 we launched My Nana’s Best Tasting Duritos and Creamy Jalapeno Dip & Topping. These new products are expected to continue on a historical growth trend. Naturally, La Canasta is extremely proud of these accomplishments and will continue to strive to always be better than expected.
La Canasta is still family owned and operated by the second generation of the Abril family. Sisters Josie Ippolito, President, and Linda Rios, Vice President, assist in the day to day operations. Our community involvement is being the title sponsor of the Arizona Hemophilia Association Salsa Challenge event since 2007, March of Dimes since 2008, and donating 1% of each sale of My Nana’s Best Tasting Products to The Alzheimer’s Association.
As always, we continue to focus our attention in providing old fashioned customer service and authentic product quality which has made La Canasta who we are today. We still make our tortillas from the Original recipes since 1962 and will continue to specialize in supplying the food service industry with our authentic, bakery fresh tortillas and the retail market with My Nana’s™ “Best Tasting” Uncooked Tortillas, Tortilla Chips, Bakery Fresh Corn & Flour Tortillas, Salsa Fresca and Hot Sauce products.
Our company motto is and always will be “Large enough to meet your needs, small enough to care”.